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  • The round of 16 and Digital Ranking in World Cup

    Albuquerque, NM, EUA

    Versão em português

    The digital engagement map of the selections classified to the second round and the Fifa ranking.

    MrPredictions publishes the updated digital ranking of the teams that qualified for the last 16 of FIFA World Cup Russia.

    The study also presents the variation of subscriptions obtained by the 16 selections. The variation considers the number of subscriptions on social media platforms: Facebook, Twitter, Instagram and Youtube.

    The Uruguayan selection had a positive variation of 20%, followed by Russia with 17.3%. The good performance of the two teams may have motivated this increase in subscriptions in the evaluated social media.

    Other selections showed a positive variation between 10 and 14%: Sweden (13.3%), Portugal (12.7%), Denmark (11.8%) and Switzerland (10.5%). However, Belgium - one of the favorites to the title - had the lowest variation around 0.05%

    There was only one change of positions in the digital ranking. Argentina rose one position with a 10% positive variation and ultrapassed Colombia. Argentina is at the sixth place at the moment. Colombia occupies the 7th position and had a 3.1% variation in number of subscriptions.

    It is important to emphasize that selections well placed in the digital ranking has been showing a good performance, contradicting the FIFA world ranking. Japan and Russia are good examples of this. Both teams are in the 12th and 16th places in the digital ranking, while they occupy the 61st and 70th places by the latest FIFA technical ranking.

    From FIFA’s top 20, Germany (1st), Poland (8th) and Peru (11th) neither advanced to the round of 16. In addition to Chile (9th), the Netherlands (17th), Wales (18th) and Italy (19th) that have not even qualified for the World Cup.

    On the other hand, among the 20 selections with the best digital ranking 14 advanced to the round of 16.

    Regarding the players there was no change in the positions of the digital ranking. The Brazilian player Marcelo had the highest variation with 3.8%, followed by Neymar (1.91%) and Messi (1.7%).

    The following table shows a summary of digital engagement with the variation obtained by each selection, and also the Fifa ranking. Further on is the complete map with all the 16 selections and also the data about the players digital ranking.

    DIGITAL ENGAGEMENT MAP Summary

    July 2018

    Soccer Selections - Round of 16 - FIFA World Cup 2018

    Teams FR DR Combined Variation
     Brazil 2º 1º 19.853.091 4.4%
     Mexico 15º 2º 19.573.825 5.2%
     England 12º 3º 13.353.825 3.6%
     France 7º 4º 13.112.159 4.3%
     Argentina 5º 6º 9.742.562 10%
     Colombia 16º 7º 9.341.888 3.1%
     Spain 10º 8º 7.626.501 7.7%
     Portugal 4º 9º 6.824.815 12.7%
     Belgium 3º 11º 2.633.613 0.05%
     Japan 61º 12º 2.589.510 3.8%
     Uruguay 14º 14º 2.054.786 20%
     Russia 70º 16º 1.113.381 17.38%
     Croatia 20º 17º 839.150 8.0%
     Sweden 24º 24º 419.219 13.3%
     Denmark 12º 25º 379.929 11.8%
     Switzerland 6º 26 373.340 10.5%

    . DR - Digital ranking

    .FR - Fifa ranking

    .Combined - Total of subscriptions on platforms: Facebook, Twitter, Instagram and YouTube

    .Variation - The difference between the number of subscriptions from 06/5th/2018 to 6/28th/2018.




    DIGITAL ENGAGEMENT MAP Complete

    Digital Ranking - Selections

    July 2018 - Round of 16

    Teams
    (*)
    FR DR Combined (**)
    Facebook Twitter Instagram Youtube

     Brazil
    2º 1º 19.853.091 11.820.741 4.364.990 3.379.468 287.892

     Mexico
    15º 2º 19.573.825 11.285.067 5.907.296 2.340.977 40.485

     England
    12º 3º 13.353.825 6.803.924 3.429.127 2.518.691 601.458

     France
    7º 4º 13.112.159 5.508.244 3.716.249 3.184.795 702.871

     Argentina
    5º 6º 9.742.562 3.950.667 3.459.961 2.274.992 56.942

     Colombia
    16º 7º 9.341.888 3.125.019 4.550.779 1.661.234 4.856

     Spain
    10º 8º 7.626.501 3.742.617 2.115.759 1.716.508 51.617

     Portugal
    4º 9º 6.824.815 4.003.349 592.269 2.177.523 51.674

     Belgium
    3º 11º 2.633.613 1.349.797 801.320 440.963 41.533

     Japan
    61º 12º 2.589.510 1.502.478 836.681 188.866 61.485

     Uruguay
    14º 14º 2.054.786 1.157.046 567.823 318.348 11.569

     Russia
    70º 16º 1.113.381 160.507 724.484 215.732 12.658

     Croatia
    20º 17º 839.150 489.918 150.637 188.426 10.169

     Sweden
    24º 24º 419.219 257.609 -- 158.065 3.810

     Denmark
    12º 25º 379.929 201.344 44.506 127.079 --

     Switzerland
    6º 26 373.340 176.780 126.924 68.859 777

    ..DR - Digital ranking

    .FR - Fifa ranking

    .(**) - Total of subscriptions on platforms: Facebook, Twitter, Instagram and YouTube




    ENGAGEMENT DIGITAL MAP

    Digital Ranking - Soccer Players

    July 2018 – Variation

    .(*) - Players out the Cup

    ..(**) - Total of subscriptions on platforms: Facebook, Twitter, Instagram and YouTube

    .(***) - Difference from 06th/5 to 06th/28/2018 (before the Cup and at the beginning of round 16)




    ENGAGEMENT DIGITAL MAP

    Digital Ranking - Soccer Players

    July 2018 – Complete

    .RD - Digital ranking

    .(*) - Players out the Cup

    ..(**) - Total of subscriptions on platforms: Facebook, Twitter, Instagram and YouTube (6/28th/2018)