Digital Political Engagement Map in Santa Catarina
The digital engagement of candidates for governor.
This study presents the map of digital political engagement of candidates for the government of Santa Catarina State.
It also shows the variation among candidates from April through September. The variation means the growing or decreasing in conquest of new followers on main social media: Facebook, Twitter, Instagram and YouTube.
The candidate Décio Lima appears in first place with 816.862 followers. The candidates Gelson Merisio and Mauro Mariani are very close with 55.276 and 55.046, respectively. However, Mauro Mariani presents variation higher than Merisio’s. In other words, Mariani conquered more followers than Merisio from april to september.
In summary, Décio Lima presents a positive variation of 33,57%, Mauro Mariani reaches 22,12%, while Gelson Merisio gets 13,94%.
Some candidates were included in September, so it was only possible to highlight the total number of followers in social media: Leonel Camasão (35.815), Comandante Moisés (9.459), Rogério Portanova (808), Ingrid Assis (507), and Jessé Pereira (without official pages).