World Cup and NBA: emotions interfere in technical performance
Albuquerque, NM, EUA
MrPredictions believes the digital engagement ranking may impact in different environments.
In NBA’s case an article published by the prestigious Yahoo Finance website shows that the team with the highest digital engagement rate among the qualified for the playoffs was the Golden State Warriors. During the playoffs the Golden State surpassed the legendary Chicago Bulls and took the second position in NBA’s digital ranking. It just stood behind the Los Angeles Lakers. The Golden State team ended up being the champion of 2018.
In World Cup’s case the ranking showed Mexico in second place in digital popularity at the opening of the event. MrPredictions pointed that Mexico could be a “big surprise”. But the traditional sports media, especially in Europe, indicated Germany as the great favorite in its opening match.The media also indicated a wide advantage for the German team.
In NBA, the growth in the digital rankings has turned into a result inside the courts. At the game Mexico vs Germany this happened as well.
This means that the engagement rate and subscriptions growth denote an emotional expressiveness with a strategic advantage, called the "psychological moment", so that mathematically may influence the results. At this cup match, Mexico had an overwhelming majority of the fans present at the stadium surpassing the German geographical proximity.
In the Cup, although this is different - because soccer is different - the trend was confirmed in the case of Mexico and England. Both teams has certain tradition, but they are far from technical leadership ranking. But both are well positioned in the digital ranking, second and third respectively. That still does not mean Mexico and England are favorites to the title. But it denotes both teams debuted at a very good emotional moment, which turned into positive results. This “advantage” got into the field. Anyone who had access to MrPredictions digital ranking before the game would never agree that Mexico would be the "dead chicken" as the European media pointed out when it predicted 3 or 4 goals for Germany.
At the end of the World Cup the data scientists from MrPredictions and the University of New Mexico will say which got the best in this Cup: FIFA’s technical ranking or the digital engagement ranking of social media. It's a live, an open-air data lab.
Once you have these results, a relevant question is to know in what types of universe and "how much" the emotional factor (engagement rate) influences the technical performance. It is like a “confidence index”. And what is the impact that this kind of phenomenon acquires in environments such as elections, financial market, technological development, business productivity, and military theaters. It may mean a significant informational advantage in favor of those who know correctly how to interpret these data. Using this type of technique, MrPredictions experts successfully anticipated the results of last presidential elections in the United States and Paraguay, as well as fluctuations in the financial and corporate markets.
MrPredictions works in cooperation with the University of New Mexico (UNM), where a world-wide Prediction Laboratory - P2eLab is being set up. The objective is to be one of the main international references in the strategic information market, to meet on a global scale a demand that has been estimated around 4 billion dollars/year in the coming years.