And their Digital Engagement Map - August 2018
This study presents the digital political engagement map of Brazilian presidential candidates on main social medias: Facebook, Twitter, Instagram and YouTube.
It also shows the accumulated variation on social medias from January through August.
This report shows the updated official candidacies. It keeps Lula’s name even though he is in jail. The reason is that his candidacy has been officially published and awaits trial by the electoral court. Haddad’s name remains, because he may become PT’s candidate depending the result of Lula’s candidacy judgement.
In comparison with the last digital engagement map there were some changes.Lula ranks second, which was previously occupied by Marina Silva.
Bolsonaro continues in first place with 9.507.520 seguidores. However, it is important to note that his variation from january until august is 41,19%, and Lula’s reaches 41,08%. They are nearly tied in this index.
The candidate Amoedo has won positions and he is now in fourth place. He surpassed the candidates Alckmin, Álvaro Dias and Haddad. He also reaches the highest positive variation with 309.12%. It is worth mentioning that this variation occurred between March and August.
Guilherme Boulos and Ciro Gomes also highlight with positive variation of 245,64% and 179,30%, respectively. Ciro Gomes from January to August, and Boulos from March to August. However, both had a fall in the period from May to August and from March to May. Ciro had a fall of 6.30% and Boulos of 51.42%.
Two candidates have shown a significant fall in each of the evaluated periods of January-March; March-May; May-August: Alckmin (6.13%, 1.88%, 0.83%) and Álvaro Dias (6.01%, 2.84% and 1.89%). Marina Silva also showed a slight drop in all periods (1.35%, 1.08%, 0.41%). This means these candidates have won fewer followers in each of the periods.
Some candidates have risen and others have fallen to win new followers. The candidates that have gone up: Amoedo (47,32%), Haddad (11,96%), Bolsonaro (9,49%), Meirelles (1,82%) e Lula (1,31%). And candidates that have fallen: Boulos (51,42%), Ciro Gomes (6,30%), Alckmin (1,05%), Álvaro Dias (0,95%) e Marina Silva (0,67%).
Other candidates were included in August, so the map shows their number of followers on social media: Cabo Daciolo, Eymael, Vera Lúcia and João Goulart Filho.
Other names are out because they gave up running for the elections: Michel Temer, Manuela D’Ávila, Joaquim Barbosa, Rodrigo Maia, Fernando Collor, Aldo Rebelo. Paulo Rabello de Castro forms a coalition as vice president with Alvaro Dias.
The data are expressed in the following images.