Mapping TV audience
New digital methods may be used to derive the expressiveness of a TV channel or of a television media vehicle.
The method of using a signal controller in a fixed TV set is no longer so expressive in multi screens era.
It is important to know what type of presence a TV channel has in digital media, including the social media, search tools and navigations open on the internet.
In terms of expressiveness Rede Globo has been leading the open TV channels in Brazil (Graphic 1).
It comes the big surprise, though. YouTube is the most influence source of media (Graphic 2).
Netflix has just overcome Globo and ranks second. Net (cable TV) appears in fourth place.
It is the new times.