The new era of opinion polls
The emergence of new technologies has changed many things in knowledge society.
Transportation, banking, public assistance, business management, almost everything has changed. The same may be applied to the world of market research, and opinion polls.
The new techniques of digital mapping of social events, algorithm management, search tools, social media and other innovations are generating new methods of capturing social sentiment.
In order to put innovative technologies at the service of the market and corporate environments, Mr.Predictions science house, Instituto Mapa and Nexxera joined forces to offer these products to Brazilian society.
MrPredictions' technical-scientific expertise, the tradition and security of Instituto Mapa, and Nexxera’s innovative efficiency set up the agency Map Market in order it to be a source of agile and reliable information due to innovative methods which are faster, cheaper and more accurate than traditional systems.
Whether it is to evaluate the potential of a product on the market, to diagnose the popularity of a public or private personality, or to detect the most watched TV channel, the Brazilian market now has one more option for decision making.