Who climbed and who fell at the cup
A study about the most outstanding selections in social media during the 2018 World Cup.
After revealing the Digital Ranking (DR) thrashing over the Fifa Ranking (FR), and DR have hit nearly 60% of the World Cup 2018 games the science house MrPredictions discloses a study about: the risers and fallers soccer selections on social media. In other words, which selections have had an increase in the number of subscriptions and which have lost followers or have not won new subscriptions during the Cup.
At the first cup phase Uruguay and Russia were the teams that increased the most with 20% and 17.3% followed by Sweden (13.3%), Portugal (12.7%), Denmark (11.8%), and Switzerland (10.5%). Only Uruguay and Portugal remain among the ten selections with higher positive variation in the Cup period. Uruguay recorded a 27.41% accumulative variation, while Portugal reached 18.64%.
Iran, Nigeria and Saudi Arabia did not pass the group phase, but were the selections that have risen most in social networks considering the accumulated variation. They had a positive variation of 134%, 90.13% and 76.64%, respectively. Tunisia (48.02%), Morocco (48.02%) and Senegal (35.46%) are also among the ten selections with the best positive variation, but did not advance for second phase.
Among the finalists the highlight goes to Croatia which had a 52.54% increase in number of subscriptions, followed by Belgium (17.15%), France (17%) and England with a 10.24% positive variation.
These numbers generated some changes in DR. Iran has gone up six places and now ranks the 23rd position. Nigeria has climbed five places and ranks 18th. Morroco and Croatia have won two places. Argentina, Senegal and Switzerland rose one position. England, Saudi Arabia, Denmark, Tunisia, Serbia and Iceland fell one position in DR.
Costa Rica lost twelve positions in DR after the World Cup. Its Facebook page is no longer available. This contributed to a negative variation and the decrease from 15th to 27th place.
England lost one position and is the fourth place in DR. France occupies the 3rd place with 14.711.207 subscriptions.
Brazil had a 7% accumulated variation, but remains the first place in DR with 20.518.965 subscriptions.
Australia was the selection that rose less. It attracted just 309 new subscriptions during the Cup, corresponding to a 0.21% variation.
The two following pictures demonstrate the 10 selections that stood out the most in Cup period: the first presents a summary of the cumulative variation data; the second shows the absolute number of subscriptions. At the end of this post you can see the Digital Engagement Map with data from all the 32 selections of the 2018 Cup.