Facebook shares today are worth less than in October 2016. Some factors are driving this fall:
- Many young people are leaving Facebook because their Parents, Uncles and Grandmothers are there;
- The advertising market has questioned the efficiency of the performance metrics of the tool;
- Targeted audiences have opted for other tools (such as LinkedIn for professional activities);
- Despite being the most popular social network on the planet, Facebook is not recognized by the specialized public as a center of explosion of innovation and new technologies.
This scenario may change if something new comes up, such as Whatsapp(*) to find an efficient profeting model other than your users' billing.
(*) Facebook owns WhatsApp.